Matador Solutions is a legal marketing agency powering over 150 law firms nationwide. Founded by attorney Wayne Cohen, the agency combines decades of law firm growth experience with proven digital marketing strategies including SEO, website development, and Local Services Ads. They have generated over $1 billion in case value for their members and operate as a cooperative model focused on transparency and measurable results.
Matador Solutions is a legal marketing agency founded by attorney Wayne Cohen, serving over 150 law firms nationwide. Operating as a cooperative (“Co-Op”), the agency combines real-world law firm growth experience with digital marketing expertise to deliver measurable results, having generated over $1 billion in case value for its members.
Matador Solutions is best suited for small to mid-sized law firms seeking a long-term, transparent marketing partner with a proven track record in competitive legal markets. Firms in personal injury, family law, estate planning, and other practice areas benefit from their cooperative model, hands-on coaching, and data-driven approach to generating quality leads.
Matador was founded by attorney Wayne Cohen, who scaled his own law firm in Washington, D.C. This firsthand experience combined with proven digital marketing strategies allows them to operate at the intersection of a CMO and agency for 150+ law firms.
Yes, unlike many providers, Matador ensures that clients own their WordPress website, hosting, content, and code outright.
Matador reports an average member ROI of 4–12x, with $250 million in annual member revenue and over $1 billion in total case value generated for their law firm members.